Why do we buy the products and services that we do? Why is L’oreal’s tagline “Because you’re worth it" a stroke of marketing genius? Why did the field of marketing leapfrog finance decades ago? We delve a little deeper into some science behind decision-making and what chemicals are being released by your adrenal glands when you make decisions under different circumstances. We’ll also zoom into investment decisions by exploring the concept of “risk behaviour” that deconstructs our decision making when faced with the tricky construct of “risk”.
Join the Financial Planning Institute of Southern Africa (FPI) and Paul Nixon, CFP® for an hour long webinar which will be available to watch until 13 April 2022 and you will be awarded 1 Technical CPD hour.
Paul will discuss some of the below topics:
Available: 14 April 2021 - 13 April 2022
CPD: 1 Technical Verifiable CPD Hour
COB Category: Investments
Financial Planning: Asset Management
Financial Advice: Investment & Investment Risk
Cost FPI Member: Complimentary (All FPI designated members will receive all webinars for free as a membership benefit which are pre-registered and accessible via the E-learning portal)
Cost Non-Member: R250
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