Webinar: The science of financial decisions

Webinar: The science of financial decisions
FPI CPD Approval: FPI21030105
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Why do we buy the products and services that we do? Why is L’oreal’s tagline “Because you’re worth it" a stroke of marketing genius? Why did the field of marketing leapfrog finance decades ago? We delve a little deeper into some science behind decision-making and what chemicals are being released by your adrenal glands when you make decisions under different circumstances. We’ll also zoom into investment decisions by exploring the concept of “risk behaviour” that deconstructs  our decision making when faced with the tricky construct of “risk”. 

Join the Financial Planning Institute of Southern Africa (FPI) and Paul Nixon, CFP
® for an hour long webinar which will be available to watch until 13 April 2022 and you will be awarded 1 Technical CPD hour.

Paul will discuss some of the below topics:

  • Neurobiology 
  • Behavioural finance 
  • Prospect theory 

Webinar Details:
14 April 2021 - 13 April 2022
1 Technical Verifiable CPD Hour
COB Category: 
Financial Planning: 
Asset Management
Financial Advice: 
Investment & Investment Risk
Cost FPI Member: 
Complimentary (All FPI designated members will receive all webinars for free as a membership benefit which are pre-registered and accessible via the E-learning portal)
Cost Non-Member: 

About the speaker: Paul Nixon, CFP®
Paul heads up behavioural finance for Momentum Investments. He established an applied behavioural finance capability for the business after experiencing both client and adviser investment behaviour for nearly 20 years with various South African insurers and Barclays Bank. He recently completed a masterclass in behavioural science at the renowned iNudgeYou Institute in Denmark. Paul holds an MBA (with distinction) from Edinburgh Business School and is currently completing a Masters degree where he researching risk behaviour at Stellenbosch University. Paul is a registered member of the Swiss-based Global Association of Applied Behavioural Scientists (GAABS).  

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4/14/2021 1:00 PM - 4/13/2022 11:59 PM

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